YouTube For Stylists

I think I spoke with you guys in the past about how much I really enjoyed YouTube. One of the first times that I used YouTube was to look at a clip of an old TV show that no longer aired.

I never imagined that I'd be looking at videos everyday and mostly of other young people just like me. A lot of the videos that I watch are of beauty bloggers and haircare related clips.

I think that stylists can use YouTube in a number of different ways to enhance business.

Here is a list of the

Top 5 Ways Stylists Can Benefit From YouTube

5. Refresh your abilities!

 Has it been a while since you've taken some classes? Are you new to the profession and want to have some special training but don't have time? YouTube has so many videos on chemical processes, how to achieve them, and get the best results.

4. Learn new tricks!

There are other people who are passionate about hair, including other stylists that create videos on YouTube. Why not see how other people do things. Maybe they use difference technology to achieve better results when doing roller sets or maybe they hold the flat iron at a different iron to get roots straighter.

3. Understand the mind of a potential client.

Look on YouTube for reviews of salons and experiences that people have had with other stylists. Find out what happened that made them decide to never return to that stylist. Or, hear about some of the reasons why they LOVE going to the salon. Either way, being able to look at things from an opposite perspective is always interesting.

2. Be knowledgeable about current trends.

In in the hair and beauty industry, just like in fashion, there are trends and fads that come and go. A good way to get ahead of competition is to take to YouTube and get ideas about the latest trends. Whether that be hair feather extensions, a new type of flat iron, or a new braid design, it's always great to be one step ahead of competitors.

1. Market- Market- Market!

One of my favorite channels to watch on YouTube is the channel for Salon Cabelo. One of the head stylists there (I believe she is the ownder) has a lot of Do-It-Yourself type videos to help viewers with maintanence and at home styling... Her styling and ideas are really interesting, not to mention, she is promoting her salon and what services she is capable of, all at the same time. To check out Salon Cabelo's channel click HERE.

salon branding

I met with a career counselor not too long before graduation. I met with him because I had a few questions about how to prepare my resume. I'd always heard how important it was to make sure that the key words and phrases that I used to describe myself were of interest to potential recruiters. One of the questions he asked me during our meeting, I will never forget.

What is your brand?

He was basically asking, what charactertistics and elements do I want to be known for? What would I use to differentiate myself? What will set me apart from the hundreds of others who may be looking for that same job.

I think that this concept is so very important, not only for every individual person to think about but for every salon. Thinking about your brand is just as important as a company's mission statement. It will not only differentiate you from other salons, but most importantly, make it easier for niche market clients to choose your salon out of the others.

Do you make a point to use all organic products?

Do you specialize in blowouts?

Do you specialize in taking care of natural hair?

Are you committed to outstanding customer service?

Is your salon especially eco-friendly?

Make this known!

I personally make the choice of what I spend my money on this way and I know many others do too.

For example, I have natural ethnic hair. I usually only make it a point to go to salons who deem natural hair care/styling as a specialty of theirs.

Don't be afraid to advertise what your speciality is. You may very well be able to gain a lot more clients when not only taking the approach to appeal to a broad market but, define the brand of your salon to attract clients who may be looking for that something special.

you've got mail

Every morning, I have the pleasure of waking up to a blinking red light. YES... THAT blinking red light. All Blackberry owners know that signals that there is mail in your email inbox. In my case, it usually isn't personal mail but, mail from all of the stores that I love to shop at. (Amazon.com, the Gap, Soap.com, Modcloth, H&M, Nine West, and 6pm.com, just to name a few)!

Sometimes the emails are important notices, letting me know that orders have shipped but, more often, these emails are advertising sales, sharing coupon codes, and letting me know about new available products and services. Recently, I have been making purchasing and signing up for the mailing lists of small businesses, so I definetely now understand the power of this type of email communication as a consumer.

1. It lets me know when there are sales-- when I am more likely to make a purchase.

2. It keeps the store/products fresh in my mind. Whenever I think of something new that I need for my wardorbe or when I've run out of a conditioner or even mascara tube, these stores come to my mind first.

3. I love to hear about new happenings at my favorite places to spend money.


For salons, I think that electronic mailing lists are a great tool to keep your business fresh in the minds of your clients, even before they are scheduled to come in for that color touch-up or that bi-weekly nail appointment. One of the better and more affordable mailing list services that I have learned of it Constant Contact. Constant Contact allows business owners to create templates and send out letters whenever they want to communicate with their clients.

Do you use Constant Contact or any other mailing service to communicate with your clients?