Every morning, I have the pleasure of waking up to a blinking red light. YES... THAT blinking red light. All Blackberry owners know that signals that there is mail in your email inbox. In my case, it usually isn't personal mail but, mail from all of the stores that I love to shop at. (Amazon.com, the Gap, Soap.com, Modcloth, H&M, Nine West, and 6pm.com, just to name a few)!
Sometimes the emails are important notices, letting me know that orders have shipped but, more often, these emails are advertising sales, sharing coupon codes, and letting me know about new available products and services. Recently, I have been making purchasing and signing up for the mailing lists of small businesses, so I definetely now understand the power of this type of email communication as a consumer.
1. It lets me know when there are sales-- when I am more likely to make a purchase.
2. It keeps the store/products fresh in my mind. Whenever I think of something new that I need for my wardorbe or when I've run out of a conditioner or even mascara tube, these stores come to my mind first.
3. I love to hear about new happenings at my favorite places to spend money.
For salons, I think that electronic mailing lists are a great tool to keep your business fresh in the minds of your clients, even before they are scheduled to come in for that color touch-up or that bi-weekly nail appointment. One of the better and more affordable mailing list services that I have learned of it Constant Contact. Constant Contact allows business owners to create templates and send out letters whenever they want to communicate with their clients.
Do you use Constant Contact or any other mailing service to communicate with your clients?
No comments:
Post a Comment