YouTube For Stylists

I think I spoke with you guys in the past about how much I really enjoyed YouTube. One of the first times that I used YouTube was to look at a clip of an old TV show that no longer aired.

I never imagined that I'd be looking at videos everyday and mostly of other young people just like me. A lot of the videos that I watch are of beauty bloggers and haircare related clips.

I think that stylists can use YouTube in a number of different ways to enhance business.

Here is a list of the

Top 5 Ways Stylists Can Benefit From YouTube

5. Refresh your abilities!

 Has it been a while since you've taken some classes? Are you new to the profession and want to have some special training but don't have time? YouTube has so many videos on chemical processes, how to achieve them, and get the best results.

4. Learn new tricks!

There are other people who are passionate about hair, including other stylists that create videos on YouTube. Why not see how other people do things. Maybe they use difference technology to achieve better results when doing roller sets or maybe they hold the flat iron at a different iron to get roots straighter.

3. Understand the mind of a potential client.

Look on YouTube for reviews of salons and experiences that people have had with other stylists. Find out what happened that made them decide to never return to that stylist. Or, hear about some of the reasons why they LOVE going to the salon. Either way, being able to look at things from an opposite perspective is always interesting.

2. Be knowledgeable about current trends.

In in the hair and beauty industry, just like in fashion, there are trends and fads that come and go. A good way to get ahead of competition is to take to YouTube and get ideas about the latest trends. Whether that be hair feather extensions, a new type of flat iron, or a new braid design, it's always great to be one step ahead of competitors.

1. Market- Market- Market!

One of my favorite channels to watch on YouTube is the channel for Salon Cabelo. One of the head stylists there (I believe she is the ownder) has a lot of Do-It-Yourself type videos to help viewers with maintanence and at home styling... Her styling and ideas are really interesting, not to mention, she is promoting her salon and what services she is capable of, all at the same time. To check out Salon Cabelo's channel click HERE.